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	<title> &#187; Jon Supnick &#8211; Web/Graphic Design Portfolio</title>
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		<title>McLeods Complete Re-Branding</title>
		<link>https://jsupnick.com/2009/02/03/mcleods-complete-branding/</link>
		<comments>https://jsupnick.com/2009/02/03/mcleods-complete-branding/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 07:50:35 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[McLeods Set In Stone is a company that fabricates and installs natural stone countertops. Most of their clientele is residential, but they have done work with commercial as well. My job was to create a complete re-branding package for their company that would give them a strong visual presence as well as an edge over [...]]]></description>
			<content:encoded><![CDATA[<p><a class="shutterset_" href="http://logosu.com/~jsupnick/wp-content/gallery/web/index.jpg" rel="lightbox[172]"><img class="ngg-singlepic ngg-none alignright" src="http://logosu.com/~jsupnick/wp-content/gallery/web/thumbs/thumbs_index.jpg" alt="index.jpg" width="150" height="100" /></a>McLeods Set In Stone is a company that fabricates and installs natural stone countertops. Most of their clientele is residential, but they have done work with commercial as well. My job was to create a complete re-branding package for their company that would give them a strong visual presence as well as an edge over their competition. <strong><br />
Services include:</strong> <em>Identity design, Web page design, Complete Web Development with CMS implementation, Flash header and custom contact form.</em><span id="more-172"></span></p>
<p>The project started with a logo.  I began by brainstorming ideas for the company. Obviously they worked with stone, so it had to be strong and precise. Granite is thick so I also wanted the font to have a thickness to it so that it would match the feel of the product they are selling. The client actually chose the first composition with practically no revisions:<br />
<a rel="lightbox[]" href="http://jsupnick.com/wp-content/gallery/logos/mcleods.jpg"><img class="ngg-singlepic ngg-left alignleft" style="margin: 20px 20px 0px 0px;" src="http://jsupnick.com/wp-content/gallery/logos/thumbs/thumbs_mcleods.jpg" alt="mcleods.jpg" width="150" height="100" /></a><br />
The icon represents a block of granite tile with an &#8216;M&#8217; abstractly set inside. This helps to give literal meaning as well as artistic meaning to their logo. I focused on the blues and greys because of the contrasting nature of the colors together. The client didn&#8217;t have any pre-conceived notions about the logo, so it was up to me to come up with something. I was very fortunate that they liked it.</p>
<p>Next, I moved on to the web design portion of the project. The client didn&#8217;t have any copy written out, or even a concrete idea of the information structure of the site. I had to do a lot of research on other similar sites to get an idea of the information that should be displayed. I ended up with a simple/ clean design layout that focused on the facts that I believe the client found important. <a class="shutterset_" href="http://logosu.com/~jsupnick/wp-content/gallery/web/index.jpg" rel="lightbox[172]">Click Here</a> to see the design.</p>
<p>The development phase was a fairly simple one, once the client knew what they wanted. I implemented the images using standardized XHTML and CSS. I also used an open source gallery program and implemented lightbox into it (similar to my blog). I also created and styled a simple contact form so clients can get in touch with them easily. Lastly, I found a CMS solution that the client was comfortable using and set up each page with the correct information. <a href="http://www.cushycms.com" target="_blank">CushyCMS</a> is the system I used for this particular site. It is easy to install and incredibly easy for a novice web user to edit.</p>
<p>After the site was complete and online, the client expressed intrest in a Flash header. I told him that it was not a problem and had it created and installed in less than 24 hours. To see the site live, please go to <a href="http://www.mcleodssetinstone.com" target="_blank">McLeodsSetInStone.com</a>. This project was through the management of <a href="http://www.bartonhosting.com" target="_blank">Barton Hosting &amp; Design</a>.</p>
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